Find what is performing right now.
We index trending Reels and TikToks from top 1% MENA creators 24/7 — filterable by niche, country, and audience demographics.
VIRAL LAB · LIVE FEEDSee what's actually
See what's actually
going viral in MENA.
Explore top-performing content across Instagram and TikTok from creators in your niche. Save what inspires, brief what resonates, ship what converts.
4,820VIRAL POSTS
1,240CREATORS
9COUNTRIES
11NICHES
1.1M
@vaniafernandes
8.8M
@halaseditorium
1.7M
@kudy_alabdullah
738K
@mariemomar4
3.4M
@elissa.azoury
1.2M
@he.bdr
18.3M
@doctonyazzi
2.6M
@greeneyed.gurl
661K
@demisakr
1.7M
@ameera.nars
27.1M
@bella.ayar
751K
@bhav.xo
3.1M
@nourharakee
2M
@kasialukaszczuk
1.2M
@timakhalil_
2.3M
@hannahskiba_
2.3M
@imohamedmatar
7.8M
@bilalandyvonne
1.5M
@financial.wingman
1.7M
@hanindweikk
3.2M
@naeemhallak
2.5M
@letsgowithjoelle
14M
@itssashareynolds
1.1M
@ccalhafi
2.5M
@samanhsoomroSpot the next viral trend in three steps.
Hypein continuously scans Instagram Reels and TikTok across MENA, surfaces what is performing now, and turns those signals into briefs your creators can actually ship.
Build mood boards your team can use.
Bookmark posts that align with your brand. Organize them into niche-specific boards your strategists and creators can reference at a glance.
Turn trends into shippable briefs.
Convert saved trends into structured creator briefs in one click, with example hooks, audio, and pacing notes attached.
Frequently asked questions.
What is Viral Lab?
Viral Lab is Hypein's live feed of top-performing Instagram Reels and TikToks from creators across MENA. Use it to spot trends, validate content ideas, and brief creators with proven references.
How often is the feed updated?
The feed refreshes throughout the day. New posts that cross our view threshold are added automatically, so you always see what is working right now.
Which platforms and countries does it cover?
Instagram Reels and TikTok across the UAE, Saudi Arabia, Egypt, Lebanon, Qatar, Kuwait, Bahrain, Jordan, and Morocco — covering beauty, food, fashion, lifestyle, travel, fitness, comedy, tech, automotive, and parenting niches.
Can I save and brief from these trends?
Inside the Hypein app: yes. Save posts, build niche-specific boards, and turn them into structured creator briefs in one click. This page is the public preview of the live data.
Is Viral Lab free?
The public preview on this page is free to browse. Saving, briefing, and unlimited filtering require a Hypein account — 14-day free trial, no credit card.
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